Mdundo.com Expands Hyperlocal Reach in the Kamba Region After Successful Kalenjin Market Campaign
After a successful campaign in the Kalenjin market, Mdundo.com, a leading African music streaming service, is expanding its hyperlocal reach by entering the Kamba region. The move aims to strengthen the platform’s presence in Kenya and offer tailored music experiences to more localized audiences.
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Success in the Kalenjin Market
The recent campaign in the Kalenjin market was a resounding success, marked by increased user engagement, a surge in new subscribers, and significant growth in Kalenjin musicians onboarding of over 50 new artists. Mdundo.com’s strategy involved collaborating with local artists, creating curated playlists, Dj Mixes, and promoting these through targeted marketing. Live events i.e the Moi University Cultural week sponsorship and digital content creation which further solidified its presence.
Expansion into the Kamba Region
Mdundo.com is now focusing on the Kamba region, known for its rich musical heritage.With Soun The platform will employ similar strategies, featuring exclusive Kamba music playlists,Dj Mixes promoting regional hits, and offering a platform for Kamba musicians. This approach is expected to drive engagement and subscription growth.
Mdundo.com’s strength lies in its ability to tailor the music experience to local tastes. In the Kamba region, it will use data, in terms of catalog presence on the site and artists such Alex Kasau(Katombi), Ken Wa Maria,Maima and Mulutu Boys Band among others from the region to understand user preferences and refine its offerings, ensuring the music catalog remains relevant and engaging.
Empowering Local Artists
The expansion will empower local Kamba artists by providing increased visibility, promotional support, and new revenue streams through download royalties. This aligns with Mdundo.com’s mission to foster the growth of the African music industry and preserve cultural heritage.
As Mdundo.com expands into the Kamba region, it continues to deliver personalized music experiences across Africa. The success in the Kalenjin market highlights the effectiveness of its hyperlocal strategy, promising further growth and engagement in the Kamba region. This expansion marks another step in Mdundo.com’s journey to revolutionize African music, one region at a time.
